Closing the Deal - Selling Conservation Practices to Farmers and Landowners

Learn the tricks of the trade from the most successful conservation field people. If you want rural landowners to say “yes” to conservation practices and easements, this course is for you. This free webinar series is open to the entire Michigan conservation community thanks to the generosity of the Fred A. and Barbara M. Erb Family Foundation.

The webinar will be a three part series, and you're encouraged to watch all three sessions if possible to get the most value out of the content

Part 1: Landowners and Their Perspective. You will explore the demographics of rural landowners, and how they make decisions about conservation practices and easements.

Part 2: Negotiations, Start to Finish. In this session, you will learn how to cultivate your personal reputation among landowners, and help them reach a decision to pursue a conservation on their property.

Part 3: Persistence Pays -- and So Customer Service. In this session, we explore how top field staff provide good customer service while managing an ever-expanding workload.
 

Course Details

Closing the Deal - Recorded Webinar
Part 1: Landowners and Their Perspective
Part 2: Negotiations, Start to Finish
Part 3: Persistence Pays -- and So Customer Service
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